Monday, January 20, 2020
Calpine and Cisco Debate Over Coyote Valley :: Metcalf Energy Center Pollution Essays
Calpine and Cisco debate over Coyote Valley Throughout the years the technology industry has been growing with incredible speed expanding all over California. San Jose is known as the capital of Silicon Valley where major technology companies and start-ups call home. With fast spreading companies it is necessary to have enough power in San Jose to supply the increase in energy demand. Recently there was a plan proposed to the City of San Jose by Calpine Corporation to build a power plant in Coyote Valley. Nearby residents and several other organizations, including Mayor Ron Gonzales, are against this plan due to environmental hazards and safety precautions with schools and residents. It is possible the power plant can bring to San Jose several positive outcomes that will help develop the city into the center of the technology world. Although the power plant sounds like it would benefit San Jose by creating jobs and providing energy, the Metcalf Energy Center can cause severe consequences to the city in the future. The power plant is expected to bring more jobs to San Jose during the construction phase. ââ¬Å"This project also promises to save customers in California up to $1.8 billion dollars by 2010â⬠(Levey 1) . There certainly is a very high demand in power with the growing technology industry. The state of California fears that if the power plant is not built there will be a shortage of power in the state. ââ¬Å"If the San Jose City Council decides not to rezone land for the project, the state could take the unprecedented step of overriding a community's opposition to a new power plant. California has faced persistent power shortages this year. And state analysts already have recommended approving the projectâ⬠(Levey 1) . If Calpine get approval to begin constructing the power plant, San Jose will have several problems in the future. Ethical Issues Is it ethical to build a power plant that will pollute the air and possibly hurt the health of nearby residents? If the power plant is built in San Jose there are people who say that the environment would rapidly degrade the South Bay. City officials are questioning whether the 600-megawatt power plant will give off small amounts of pollutants. Calpine and Cisco Debate Over Coyote Valley :: Metcalf Energy Center Pollution Essays Calpine and Cisco debate over Coyote Valley Throughout the years the technology industry has been growing with incredible speed expanding all over California. San Jose is known as the capital of Silicon Valley where major technology companies and start-ups call home. With fast spreading companies it is necessary to have enough power in San Jose to supply the increase in energy demand. Recently there was a plan proposed to the City of San Jose by Calpine Corporation to build a power plant in Coyote Valley. Nearby residents and several other organizations, including Mayor Ron Gonzales, are against this plan due to environmental hazards and safety precautions with schools and residents. It is possible the power plant can bring to San Jose several positive outcomes that will help develop the city into the center of the technology world. Although the power plant sounds like it would benefit San Jose by creating jobs and providing energy, the Metcalf Energy Center can cause severe consequences to the city in the future. The power plant is expected to bring more jobs to San Jose during the construction phase. ââ¬Å"This project also promises to save customers in California up to $1.8 billion dollars by 2010â⬠(Levey 1) . There certainly is a very high demand in power with the growing technology industry. The state of California fears that if the power plant is not built there will be a shortage of power in the state. ââ¬Å"If the San Jose City Council decides not to rezone land for the project, the state could take the unprecedented step of overriding a community's opposition to a new power plant. California has faced persistent power shortages this year. And state analysts already have recommended approving the projectâ⬠(Levey 1) . If Calpine get approval to begin constructing the power plant, San Jose will have several problems in the future. Ethical Issues Is it ethical to build a power plant that will pollute the air and possibly hurt the health of nearby residents? If the power plant is built in San Jose there are people who say that the environment would rapidly degrade the South Bay. City officials are questioning whether the 600-megawatt power plant will give off small amounts of pollutants.
Sunday, January 12, 2020
Billabong Analysis
Billabong International Limited is an Australian based clothing company that established its business in 1980ââ¬â¢s and expanded internationally through its franchises and acquisitions. The business is engaged in the marketing, distribution, wholesaling and retailing of apparel, eyewear, accessories, wetsuits and hard goods in the boardsports sector under the Billabong, Element, Von Zipper, Honolua Surf, Kustom, Palmers Surf, Xcel, Tigerlily, Sector 9 and RVCA brands (Billabongbiz, 2013). The company is headquartered in Queensland, Australia with 6,000 employees and they operate across many countries such as Australia, North America, Europe, Japan and the rest ofà the world.Billabong has emerged a number of sports and youth labels such as RVCA, and Surjection (Billabongbiz, 2013). They continue to expand their brand image by sponsoring promotional events and some of the athletes. The rival brands of Billabong are Quicksilver and Rip Curl as these companies are iconic surf brands . In order to perform Billabong International Limited effectively, the board of directors are structured into six non-executive directors, two executive directors and the chairman who are responsible for the shareholders of Billabong. However, due to recent recession, the new CEO, Launa Inman, has been appointed.2 ââ¬â Financial AnalysisThe profitability performance of Billabong International Limited is not effective as it is -45.71% in Q2, 2013 (Google Finance, 2013). Similarly, net profit margin of the company is -50.72% which represents the profit after subtracting the indirect expenses. Overall profit performance is showing a negative sign and the firm have experienced shrinking sales and rising debts. However, with respect to gross profit margin, it shows a positive figure as it amounts to 50.21% in Q2, 2013.This shows that the profitability after accounting for the cost of goods sold is good and highly effective for the company, but the negative net profit implies that the indirect expenses of the company are significantly higher. The plans of the company are to focus on its core brands in the next four years, cut styles by 15% and achieve improvement in its supply chain for both the wholesale and retail operations2.1 Identification and evaluation of Billabongââ¬â¢s global strategyThe marketing mix helps a business to determine its sales and finally determine the success or failure of a business. For this reason, it is the most essential element of business when determining a marketing plan. Billabong International Limited makes broad use of the marketing mix in their marketing plan.Billabong International Limited has diversified their product range not onlyà related to surfing. Their positioning strategy is a high quality, high priced, fashionable product. Billabong gains customer satisfaction by offering quality products that is not vulnerable or ruined easily despite the harsh conditions of many of their products intended uses, such as swimme rs, skis and snowboards. Billabong has been successful in making brand images by appealing as an internationally known for professional surfing, and through its wave logo and sponsorship of international events.By doing this, it has not only gained international markets, however it has also become a prestige and status symbol for its target market. The product and positioning of Billabongs products is the most important element in its marketing mix as it ensures the long term survival of the company and continued high sales. By meeting customer demand, positioning itself as a well-known and trusted brand with a vast amount of prestige it has ensured that sales remain high.2.1.2 PromotionBillabong uses a strong promotion mix to highlight and reinforce its image and product. A combination of an interactive website, promotional magazines and flyers, personal in store selling and strong public relations through both sponsorship of sporting events and famous athlete using Billabong produ cts have generated a strong brand images amongst its industry. Billabongs sponsorship of international sporting events and sporting stars also helps to promote their brand not only in Australia but also on the international market as well.2.1.3 PriceBillabong uses a competition-based pricing method in which it sets its prices at a similar level to those of its competitors to ensure that their customers will not wish to buy the cheaper products. However, Billabong is awkwardly positioned between Rip Curl and Quicksilver. Especially wetsuits and womenââ¬â¢s jeans are higher than Quicksilverââ¬â¢s. They rarely use below market value pricing to avoid creating a image of less prestigious products.Surf brands ââ¬â Average price comparison(Source: EDITD, 2013)2.1.4 PlaceBillabong uses various methods to ensure that their product reaches the market place. With stores in more than 100 countries Billabong uses wholesalers to ensure that their products reach the retailers. Billabongs positioning also comes into effect with place as it must ensure that its product remains out of discount and department stores and remains only in specialty stores. Because of this Billabong has adopted an exclusive distribution network where the product is only available in specialty surf shops.2.2 ââ¬â SWOT AnalysisA business can implement a SWOT analysis to decide which marketing strategy to apply.2.3 ââ¬â Current Target MarketBillabong is a brand which offers various types of products designed to accommodate various lifestyles. Their extensive product ranges are for surfers, boarders, beach lovers, and the sensible fashion people. Even though it is difficult to identify comprehensive characteristics of this industry, the majority of consumers are males and females who are aged between 14 and 29. (Goldcoast, 2013)According to Australian Business Solution (2011), there are an increasing number of casual dress codes at Australian workplaces and social gatherings which has led to a high demand for affordable and modern look at workplaces. Billabongââ¬â¢s new casual-line is aiming to meet such demand and targeting office workers.Due to Billabongââ¬â¢s sports image, it has been entrenched in consumersââ¬â¢ mind especially among teenagers and youths. When these consumers grow older, they will be pleased to see Billabong to provide expanded casual-line offering to meet their new needs. The new product line is a modern, up-scale look but also inexpensive casual dress codes at workplaces. Therefore, it will better resonate with age group 25 to 39 years old who have built careers and gained stronger buying power.2.4 ââ¬â Reasons for Billabongââ¬â¢s international expansionAustralia has small population compare to other regions that place significant restrictions on its total sales revenue and Billabongââ¬â¢s future objectives. Billabongââ¬â¢s expansion helped to boost their total sales revenue by over 70% in 2003-04. Increase in sales ha s also allowed the firm to lower its production cost by achieving economies of scale and lower risks. In 2003, Billabong adapted video conference technology in order to make the communication and exchange of ideas across the world for its overseas offices easier.Furthermore, by working in more than 100 countries obtained cushion impacts of the entry of a new competitor and economic cycle into any of their industries. Global expansion supported the extension product life cycle for numerous products and easier access to resources and technology.3. Identification and evaluation of the external environmentTo better understand Billabongââ¬â¢s global expansion strategy, both Porters Five Forces and a PESTEL analysis will be undertaken.3.1 ââ¬â Porters Five Forces3.1.1 The CompetitionSince 1970s, there was a significant rising popularity of the beach and surfing, and then three major companies (Billabong, Quicksilver and Rip Curl) have become a symbolic of surfing. These brands mana ge to establish strong credibility within surfing subculture and it was also equally consumable by non-surfers who identified with the lifestyle. In the 1990s and 2000s, Billabong started to aggressively pursue international expansion by emerging sports and youth labels such as RVCA and Nixon watches to gain market share. However, in 2012, there was a significant loss of $287m. (Billabongbiz, 2013)3.1.2 New EntrantsThere is still room for a new entrant as the global demand for surfing apparel is expected to remain strong. For instance, Hollister ââ¬â Abercrombie & Fitch started off with a local manufacture that successfully moved into surfing clothes and retailing. Moreover, smaller brands like Byron Bay label, Afends has dramatically grown in the last decades by selling itsà products through independent and online stores. Afrends gained reputations among young surfers and skaters from Australia and California.3.1.3 Suppliers PowerAs Billabong has become an internationally wel l-known brand, they outsource its manufacturing by using small to mid-sized companies in order to keep economies of scale. Billabong uses Hong Kong as the central sourcing division to provide most of its products to Australia and New Zealand. These suppliers have no bargaining powers.3.1.4 Consumers PowerDue to the size of Australia population, consumers actually have not enough bargaining power. However, to the global extent, consumers are likely to find other tailors which would provide products that would be cheaper than existing ones.3.1.5 Product SubstitutesAccording to the Urban Market Research (UMR) survey, findings indicate that Nike (13%) has overtaken the lead from Billabong (10%) as the best choice for Australiaââ¬â¢s youth. Other rival brands such as Quicksilver and Rip Curl have also expanded their popularity. Young females prefer ââ¬Ëdisposable fashionââ¬â¢ with affordable price such retailers like Cotton on and Supre. Country Road and Colorado would be other substitutes for Billabong, but it has different quality and style compare to Billabong.3.2 ââ¬â Industry Analysis3.3 ââ¬â PESTEL Analysis3.3.1 ââ¬â Political factorsBenefit from the worldwide trade barriers which allowed exportation procedures much easier for Billabong International Limited to other regions. The rate of import duty decreased from 17.5% in 2005 to 10% in 2010 as the Australian governments maintained tariff barriers for protecting the domestic clothing and manufacturing industry. (Wellers, S., 2007) The announcement of bilateral trade agreements by World Trade Orgainisationà (WTO) has affected Billabong International Limited. Since 2005, all Australian businesses required to produce their financial reports to International Financial Reporting Standards. Hence, it makes easier for Australian accounting standards into global practices and cost of implementation was significant.3.3.2 ââ¬â Economic factorsThe growing popularity of surfing and skateboardi ng has been impacted by improvement in standard of living and the consumer spending power. As Billabong Internationalââ¬â¢s products are distributed in more than 100 countries and the majority of the revenue is generated by other regions, the firm is continually influenced by fluctuations in currency. Every each year, value of earnings has shown loss when it was reported in Australian dollars. From the global point of view, Billabongââ¬â¢s global expansion was encouraged by its high incomes from Asia and South America that enabled to create new markets.3.3.3 ââ¬â Social factorsBillabongââ¬â¢s brand awareness has been influenced by the growing popularity of surfing and skateboarding among the broader community. Identifying customer tastes were depends on various types of traditions and cultures. For instance, U.S preferred bright colours products while Australia preferred faded and weather beaten colours. Complications in writing contracts with different languages have e ncouraged the firmââ¬â¢s ability to operate in global markets. ââ¬â errors on contracts could lead to future conflicts. Difference in oragnisational culture and practices on different regions are their major concerns. For instance, Australia has relaxed working environment while U.S and Japan are more intense. Further, European countries are imposed on limiting working hours by governments.3.3.4 ââ¬â Technological factorsCable television and internet has attracted millions of new customers in surfing and skateboarding which helped Billabongââ¬â¢s products market towards a wider customer base. E-commerce has simplified the logistical and oragnisational difficulties when operating a global business.3.3.5 ââ¬â Environmental factorsConsumers pay more attention on environmentally friendly products ââ¬â source of materials, where materials are sourced, and whether production processes have negative impacts on the environment.3.3.6 ââ¬â Legal factorBillabong ensur es to protect intellectual property rights issues such as brand logo, names and trademarks from unauthorised piracy.
Saturday, January 4, 2020
Essay about Reagan and Gorbachev - 806 Words
Reagan and Gorbachev During his first term, Reagan denounced the pre-Gorbachev Soviet Union as an evil empire. The Cold War took place between the United States (US) and the Union of Soviet Socialist Republics (USSR) from the mid 1940ââ¬â¢s to the early 1990s. It was a ââ¬Å"cold warâ⬠in the sense that there was never any military engagement between the US and the USSR, but during the Cold War both superpowers invested in many different weapons. The Cold War finally started to wind down in the late 1980ââ¬â¢s due to Ronald Reagan and Mikhail Gorbachevââ¬â¢s cooperation. In 1971, Mikhail Gorbachev had been chosen to the Key Panel, which was comprised of chosen international team members that produced selections for that Party as well as have been inâ⬠¦show more contentâ⬠¦To the immense big amaze of each gentââ¬â¢s agents, the 2 agreed in theory in order to be able for you to help getting rid of INF methods through Europe and to equivalent worldwide restrictions associated with A hundred INF rocket payloads. Additionally they essentially arranged in principle to eliminate just about almost most nuclear weapons at 10 years (by 1996), rather than through the 2000 such as Gorbachevs original summarize. Ongoing believe in problems, specifically over relation and Presidents Strategic Security Effort (SDI), resulted in the actual peak is frequently thought to be a failure because of not less than making a concrete floor contract instantly, or for leading to a staged removal of nuclear guns. Ultimately, nevertheless, this could climax in the signi ng from the Intermediate-Range Nuclear Forces (INF) Treaty in 1987, following Gorbachev acquired suggested this particular removal in 22 This summer 1987. Ronald Reagan recognized the modification toward the actual Soviet management having Mikhail Gorbachev, as well as now uses diplomacy, having a view in order to be able for you to help motivate the particular Soviet leader to go after significant arms contracts. Reagans personal objective was to attain a global free from atomic power weapons, that he or this individual regarded as completely unreasonable, completely inhumane, great for just eliminating, possibly destructive associatedShow MoreRelatedThe Defining Era Of Summits : Reagan And Gorbachev1547 Words à |à 7 PagesThe Defining Era of Summits: Reagan Gorbachev No era of Summitry was as eventful as that of Reagan and Gorbachevââ¬â¢s. 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However, although they did reach an agreement, there were many differencesRead MorePresident Ronald Reagan And Soviet Leaders Gorbachev From 1985-19882108 Words à |à 9 Pagesbetween President Ronald Reagan and Soviet leader Mikhail Gorbachev from 1985-1988 contribute to ending the Cold War? Zachary Gee Teacher: Mr. Michael Peters History IB HL: Internal Assessment School: Old Scona Academic High School March 8th, 2015 IB Number: 000161-0030 Word Count: 1997 Section A: Plan of Investigation This investigation examines to what extent did the four summits between President Ronald Reagan and Soviet leader Mikhail Gorbachev from 1985-1988 contributeRead MoreThe United States And Soviet Union Essay1654 Words à |à 7 Pagesrhetoric of the Reagan administration, the United States and Soviet Union modified their perceptions of each otherââ¬â¢s intentions following 1985ââ¬â¢s Reykjavik Summit, which, despite producing no tangible results, established common desire for arms reduction and a conclusion of the Cold War. This warming of relations, however, increased at a gradual rate and encountered significant hurdles as the two nations attempted to limit the potential for thermonuclear war. 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He resigned in 1991, and has since founded the Gorbachev Foundation and remains active in social and political causes. EARLY LIFE Mikhail Sergeyevich Gorbachev was born on March 2, 1931, to a Russian-Ukrainian family inRead MoreReagan And The Soviet Union1656 Words à |à 7 PagesIn the year 1981, the American, anti-communist Ronald Reagan became president of the United States (Doc 70, pg.426). During the first term of his presidency, Reagan expressed a great sense of danger and threat that was deeply embedded in his general convictions regarding the nature of communism, particularly, in the Soviet Union (Renshon and Larson, pg.15). However, Reagan eventually began to express alternative views in his second term of presidency. He significantly altered his perception of theRead MoreThe World Through Freedom And Democracy : A Critical Analysis866 Words à |à 4 Pagesa symbol of democracy and freedom on a global scale. Reagan examines the ideological barriers of the Cold War, which are defined in the Berlin Wall as a division between communism and democracy. President Reagan was a pivotal leader for democracy d uring the Cold War, since his primary goal was to defeat communism around the world. More importantly, Reagan took a pre-emptive rhetorical risk in openly challenging Soviet leader Mikhail Gorbachev to tear down the wall as a pre-emptive Cold War policyRead MoreRhetorical Analysis of Ronald Reagan Essay examples660 Words à |à 3 Pageswith the Communists, but the Communist werenââ¬â¢t persuaded. In 1987, Ronald Reagan used emotion, logic, and intellect to persuade the Soviets that tearing down the wall would help make Berlin prosperous. June 12, 1987, Ronald Reagan gave his famous ââ¬Å"Tear Down this Wallâ⬠speech in Berlin. Many people in Germany were ready for freedom and others wanted it as well. Many people felt there should be peace within the city. Ronald Reagan wanted to persuade the Soviets and Communists that change and opennessRead MoreRelationship between the United States and the Soviet Union1325 Words à |à 5 PagesDespite the unsuccessful past during the Cold War years between the United States and the Soviet Union, President Ronald Reagan and his counterpart the general secretary of the Communist Party of the Soviet Union Mikhail Gorbachev during the 1980s should have focused on bright future by reducing the nuclear arms, because having a partnership, friendship and the common goal will move two nations toward success. On 1985, in an effort to improve the international situation, the United States and the
Friday, December 27, 2019
Bioethics in Medicine, Exemplified by the Karen Ann...
It is accepted that the advances in resuscitation techniques, initiated and influenced the evolution of bioethics by bringing to the fore the questions of: (i) just allocation of scarce medical resource, health care (ii) the nature of ââ¬Å"beingâ⬠, and (iii) the proper purpose of medicine. The main issues that caused the emergence, or the study and introduction of bioethics was the introduction of modern technology in medicine in the form of respirators and artificial heart machines. The media attention to the Karen Ann Quinlan case made the issues public. The Karen Ann Quinlan case serves as a perfect example of these new issues. She was diagnosed with a persistent vegetative state, and her life was sustained with a respirator andâ⬠¦show more contentâ⬠¦This implies a downgrading of the importance of the human body. The most important lesson learned from this case was the revising of medical treatment. Medicine should treat patients as autonomous subjects. Thus came about the development of autonomy based ethics principles. ââ¬Å"Ethics needs principles ââ¬â four can encompass the rest ââ¬â and the respect for autonomy should be ââ¬Ëfirst among equalsâ⬠. (Gillon, 2003) The limitations regarding, ââ¬Å"the right to lifeâ⬠was a topical issue at the time of the Karen Quinlan case. The court ruled that the decision should be in the hands of ethics committees, another important realisation from the Quinlan case ruling. Many ethics committees were formed to make the decisions. Hospitals and all extended care facilities got an ethics committee. It was thought that they should be the decision making body in the future. However, it is now the opinion of experts that the authority of the ethics committees is limited. Any decision must belong to patients, and/ or their proxy. Out of this case there has also developed advanced health directives, which led to a society becoming aware of the need to create living wills as to what family members were to do or not to do in conditions of ââ¬Å"extraordinaryâ⬠medical care. The power of attorney also came to the forefront. Many people today would recognise the name of Terry Schiavo. Karen
Thursday, December 19, 2019
Effects Of Junk Food Essay - 714 Words
Stop poisoning your body and break your junk food habit What is junk food? Junk food is a kind of unhealthy food that contains high levels of calories from sugar or fat with little protein, vitamins or minerals. One Bad Meal Can Mess with Your Health The danger of the effects of junk food is that they are underestimated, you cant even imagine what will happen to your body after only one meal Published in the Journal of the American College of Cardiology show this fact ââ¬Å"It doesnt take a virtual month to experience the health effects of a poor diet. In fact, the changes happen after just one mealâ⬠Learning more about short-term and long-term effects of bad eating habit may inspire you to make unhealthy eating an exception rather than aâ⬠¦show more contentâ⬠¦But some of the ingredients in fast foods can have a similar addictive effect. There are some kinds of food that can trigger craving and withdrawal, responses that are similar to those produced by addictive substances like alcohol and tobacco Your mind becomes unable to resist the refined salt and sugar, once you become addicted, the cravings are out of control until you are ready to take control. Hereââ¬â¢s how to kick the habit. As with other addictive substances, Breaking these addictions and rewiring your brain is easier than you might think. When you Think right and make the right choices Follow these tips to cut down on sugar and break your junk food habit: Identify your triggers Awareness is an important first step. Pay attention to those moments when your cravings start so you can figure out what unleashed them. Eat Right. If you already have a healthy meal prepared, that will help you avoid unhealthy choices. Your meal must contain: Protein (found in fish, meat, poultry, dairy products, eggs, nuts, and beans). Fat (found in animal and dairy products, nuts, and oils). Carbohydrates (found in fruits, vegetables, whole grains, and beans and other legumes). Low-fat and fat-free dairy products. Minerals (such as calcium, potassium, and iron). Reduce your intake of added sugar: you must eliminate refinedShow MoreRelatedHigh Consumption Of Junk Food Essay1206 Words à |à 5 Pagesconsuming large amounts of foods high in salt, fat and sugar due to low costs and easy accessibility. High consumption of junk-food is detrimental to human health and has resulted in the consideration of junk-food taxes all over the world in order to defeat the current obesity epidemic (Encarnaà §Ã £o et al., 2016). Governments all over the world should tax foods and beverages that are high in fat, simple sugars and salt because obesity is a rising global issue and junk-food taxes will help to decreaseRead MoreENG4U IP EO1142 Words à |à 5 PagesSoft Drinks and Junk Food Huang Kunting(Alice) Ms. Costa ENG4U-S7 January 22, 2015 Introduction Paragraph ââ¬Å"Once you start dipping itââ¬â¢s hard to stopâ⬠(ââ¬Å"Chicken McNuggetâ⬠) is how McDonaldââ¬â¢s describe Chicken McNuggets. People never stop their enthusiasm for McDonaldââ¬â¢s. However, those fast food are defined as junk foods which contain numerous calories and are rarely good for health. Moreover, not only junk food but also soft drinks can affect society negatively. The effect of an increasingRead MoreShould Junk Food Be Banned in Schools1647 Words à |à 7 PagesZHANG 1 HAO ZHANG Documented Essay -Draft #3 Professor Warmbold English 120, Section 06 4 May 2013 Should Junk Food Be Banned in schools? My aunt, who has been in New York City for more than 20 years, told me that in the past, she always made her two sonsââ¬â¢ lunches to take to school during school years which was more nutritive and less expensive. Her sons at that time were energetic and played outside a lot. But soon after, they did not bring their own lunches anymore. TheyRead MoreThe Effects Of Obesity On People, Cancers And Type 2 Diabetes1252 Words à |à 6 Pagesgrowing interest in this matter. This essay is going to discuss the bad effects of obesity on people, such as cardiovascular diseases, cancers and type-2 diabetes. Then, this essay will talk about the causes, and how junk food and bad diet can cause obesity. The causes of obesity are lack of exercise or inactivity and genetic genes as according to (Ebbeling, et al, (2002)), obesity can be caused due to genes, which is an unpreventable cause. Finally, this essay will give solutions for these causesRead MoreShould Junk Food Be Banned at School1699 W ords à |à 7 PagesShould junk food be allowed at school? Junk food is generally defined as ââ¬Å"a diet high in processed foods and soft drinksâ⬠(Wiles et al., 2009, p.1). By definition, junk food contains artificial food colorings and preservatives, including fast food, oily foods, snacks and high sugary beverage. Students usually eat snacks between meals. According to McPhail et al. (2011), the snacking habit among students has increased in the past twenty years. This means students are taking more junk food in a higherRead MoreThe Secrets Behind Modern Food1534 Words à |à 7 PagesModern Food As we all know, food is necessary for survival. The food many of us eat today is so unhealthy that our grandparents laugh in the face of our plastic-wrapped, and genetically modified fruit and vegetables. Food is changing every day from the healthy food our grandparents remember to the processed junk that is made in environment-killing factories. Whether in a restaurant or convenient store, healthy foods are no longer popular, people would rather eat the greasy processed food that happensRead MoreArgument and Persuasion Essay625 Words à |à 3 PagesMorgan ONeal December 13, 2011 ENC1101-22 Argument and Persuasion Essay Price for Healthy Living Eating unhealthy foods is one of the major causes of obesity today; but should there be a higher tax on all soft drinks and junk food? Should people be punished for eating what they want? Yes, there are health risks involved with an unhealthy diet but is a higher taxing on these foods the right alternative? With the price of healthcare raising maybe the extra tax could help alleviateRead MoreObesity And Its Effects On Obesity Essay913 Words à |à 4 PagesAddressing this issue is no easy task,Several experts have suggested implementing a junk food tax by the government. This would provide funding to regulate junk food, it is advertising, and many other areas improving our health. This idea has sparked a wide controversy in regard to the obesity issue, the benefits of such a tax plan, and our cherished individual freedom that health is our own responsibility. This essay examines, firstly the main reasons for the obesity epidemic, then focuses on theRead MoreObesity And Its Effects On Obesity895 Words à |à 4 PagesAddressing this issue is no easy task,Several experts have suggested implementing a junk food tax by the government. This would provide funding to regulate junk food, it is advertising, and many other areas improving our health. This idea has sparked a wide controversy in regard to the obesity issue, the benefits of such a tax plan, and our cherished individual freedom that health is our own responsibility. This essay examines, firstly the main reasons for the obesity epidemic, then focuses on theRead MoreThe Problem Of Obesity And Obesity1505 Words à |à 7 Pagesis spreading fast worldwide. This disease is affecting individuals of all age, ethnicity, and gender. As we all know, America has an extended history of solving complex problems, but it seems like obesity has stuck with the American people. In the essay, called Politicians Want to tax us Thin, written by Kyle Smith, she states, ââ¬Å"We know obesity is a problem, but just to be sure we need to spend more resources to study itâ⬠(501). Smith says that somehow we are unsuccessful to solve the problem of obesity
Wednesday, December 11, 2019
General Theory Of Marketing Consumer Ethics ââ¬Myassignmenthelp.Com
Question: Discuss About The General Theory Of Marketing Consumer Ethics? Answer: Introducation The product manager of a confectionery corporation seeks to make a deal with a company that is based in Thailand for the supply of toys that the company sells. The Thailand firms give a very attractive deal by offering prices that are two-thirds the Portuguese suppliers are offering. However, the Thailand organization does not have an official workshop, but every morning men collect materials, take them home to work on them together with their families. The men then return the finished goods and collect their pay. Following this case study, some ethical dilemmas exist. First, as a product manager, closing a deal that will cost the company less money is a step towards minimizing operations cost. This could earn the product manager a promotion opportunity and bonuses (Beauchamp, et al. 2004, pg.78). However, the performance of this deal is possible at the expense of underage children who are exploited in Thailand. Secondly, reporting the matter to the necessary authorities would lead to penalties for the Thailand Company, and termination of the deal with the confectionery company. Besides, it would provide no chances for promotion to the product manager. On the contrary, reporting the matter would protect the reputation of the firm and save underage children from exploitive activities but also affect these families incomes. On a personal perspective, I would protect the rights of the minority. Besides, the deal could have significant repercussions on the reputation of the company. Though bonuses and promotion may not be obtained, it is legal and ethical to report the matter to Thailands administration. Such exploitation of children goes against the universal rules and are at the expense of the childrens future. Secondly, I would terminate the deal on the basis that their production methods are illegal according to human rights. These actions will protect the companys reputation and protect the young children in Thailand (Johnson, 2017, Pg. 16).; "Who cares who shares?" PCC is a pharmaceutical and chemicals company that is performing well according to the stock market records. However, recent information shows that the prices of PCC will be affected. A company meeting provided that a scientific research had lethal outcomes. Since the finding are set to be reported in an industry magazine, this would damage the firm and consequently lead to the fall of PCC financials. As an employee in the company, stocks held will reduce in value and so will those of a dear friend and his client. There are definitely ethical issues. This case presents some ethical dilemmas and depending on the actions taken it could lead to legal consequences. First, during the meeting to report this issue, it was asked that the matter remain confidential and strategies formulated on how to deal with the problem. However, remaining confidential means the dear friend and his clients will suffer significant losses once the matter becomes public information. Secondly, as a holder of PCC stock, selling share together with other employees could lead to suspicion and affect the company. It will also be a case of insider trading that is punishable by law. Therefore, on a personal perspective, my ethical solution would be retaining the information as confidential and strategizing on how to deal with the issue as an organization (Carroll, and Buchholtz, 2014, pg. 105). First, I would propose the termination of the drug with lethal side-effects should cease. However, losses will be incurred. As a person, selling the shares will save me a lot of money but with the risk of being charged with insider trading (Crane, and Matten, 2016, pg. 64). Telling my friend would also have similar effects. Though remaining quiet may affect the friendship, it is the ethical thing to do. I would develop strategies to sustain the reputation of the company may help regain the value of the shares. "Off your face on Facebook", As a human resource manager, the task of recruiting personnel falls under this job description. At AllCure pharmaceuticals, the human resource manager needs to hire a new team member to fill a position in the clinical trials department. Luckily, two applicants have qualifications making them equally suitable for the job. However, after social media research, one of the applicants has an incriminating social media page. Her page shows that she has taken illegal drugs and some photos of her are taken while partially naked. This situation raises some ethical dilemmas for the HR manager. Using social media to screen applicant is considered risky and quite unethical. This is because it involves invading the applicants privacy and the information gathered may create a biased opinion about the applicants. Nonetheless, for justifiable reasons such as participating in illegal activities could form a basis for disqualifying a candidate using social media (Ferrell, and Fraedrich, 2015, pg. 165). In this case, the ethical dilemmas related to wrongful disqualification and protecting the reputation of the company. Disqualify the candidate with an incriminating Facebook page is unethical as her personal issues lack adverse impacts on others. However, her former actions will implicate the companys image. On a personal viewpoint, I would place the two applicants on probation. This gives both candidates equal opportunities to prove their value to the company on a leveled platform. It will also provide an opportunity to gain an unbiased opinion of the applicant with an implicating Facebook page (Kluemper, 2013, pg. 13). Nonetheless, I would develop strategies to remove those pictures and discussed them with the candidate to ensure that she approves. As such, the company will not only observe their capabilities first-hand but also examines their abilities to relate to people within the organization and contribute to teamwork. After the probation period, the candidate with better performance and who is also best suited should be chosen to fill the position. It will also ensure that the operations of the clinical trials are not stalled (Melanthiou, Pavlou, and Constantinou, 2015. Pg. 43). "Organic Food - what's an 'organic' label worth?" There is an increasing demand for organic products globally. However, the production of organic foods takes almost twice as much land and effort as using conventional methods. Though consumers are willing to pay for these premium products, the supply can barely meet the demand. In the USA and Europe alone, up to ninety percent of the population demands organic products. Consequently, these governments have supply labels to protect consumers and only give an allowance of 95% organic. Nevertheless, ethical problems have been encountered. They range from shell companies supplying counterfeit labels to farmers to companies replacing organic ingredients with inorganic ones. A number of ethical issues have to be considered. First, consumers have inferior information to corporations and can only rely on the integrity of the government. Misleading advertisements such as using counterfeit labels and altering ingredients affect consumer choices. Besides, some countries such as China and Italy have been found in grave misconduct. Fraud cases have been encountered with conventional products being relabeled as organic (Nuttavuthisit, and Thgersen, 2017, pg. 325). On the other hand, it is less expensive to grow conventional products than organic. The former requires less space while the latter, however, has an adverse impact on the environment. On a personal perspective, I would advises companies to avoid fraudulent behavior by reporting the correct information relating to the ingredients in their products. Secondly, I would place stringent measures on countries using banned pesticides to grow their products. Thirdly, I would advise the government to implement procedures to determine the nature of the products offered to the society by ensuring integrity in the offices that provide these labels (Vitell, and Hunt, 2015, pg. 22). In the meantime, new methods of dealing with climatic issues should be developed. Agroforestry should be employed to solve the problems that may arise such as cutting down of trees. "Uzbek Cotton: a new spin on responsible sourcing" Cotton is a common raw material in the manufacturing of clothes. This raw material is sourced from different nations. However, the supply of cotton has been associated with cases of child and forced labor coupled with poor working conditions. Uzbekistan is one of the leading countries that supply cotton worldwide. It is also reported to exploit children and adults in the harvest of cotton. Most importantly, the government forces its people to harvest cotton, pay low wages and official reap most of the benefits. Since government action was not possible, international organization resulted in compelling the buyers of cotton, clothing companies, to boycott Uzbekistan cotton. This was initially met with resistance and denial of any knowledge of human rights violations (Kolk, 2016, pg.32). Following the facts of this case, numerous ethical issues arise. First, the cotton supply chain is compromised. The buyers of cotton mix their products making it a challenge to trace the origin of cotton. Boycotting Uzbekistan cotton reduces cotton supply and affects revenues for the buyers raising ethical dilemmas. Secondly, the supply of cotton from Uzbekistan relies on child and forced labor. This is a violation of human rights. The working conditions are poor and the wages paid are low. For Uzbekistan government, ethical dilemmas lie between revenues and the exploitation of citizens (Donnelly, 2013, pg. 21). Lastly, the clothing industry claims to have no knowledge of the issue, yet they benefit from countries using forced labor to supply cotton. Based on the above ethical problems, I would install measures that are appropriate in the protection of Uzbekistan citizens. However, I would work with international organizations to influence a change in the administration of Uzbekistan. The government should increase media freedom and abolish forced and child labor. Additionally, the wage rate policy should be revised to distribute more money to the people rather than corrupt officials. Besides, the country should embrace democracies (Tomuschat, 2014, pg. 16). These approaches should solve the ethical issues relating to cotton supply. References Beauchamp, T.L., Bowie, N.E. and Arnold, D.G. eds., 2004. Ethical theory and business. Carroll, A. and Buchholtz, A., 2014. Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Donnelly, J., 2013. Universal human rights in theory and practice. Cornell University Press. Ferrell, O.C. and Fraedrich, J., 2015. Business ethics: Ethical decision making cases. Nelson Education. Johnson, C.E., 2017. Meeting the ethical challenges of leadership: Casting light or shadow. Sage Publications. Kluemper, D.H., 2013. Social network screening: pitfalls, possibilities, and parallels in employment selection. In Social media in human resources management. (pp. 1-21). Emerald Group Publishing Limited. Kolk, A., 2016. The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, 51(1), pp.23-34. Melanthiou, Y., Pavlou, F. and Constantinou, E., 2015. The use of social network sites as an e-recruitment tool. Journal of Transnational Management, 20(1), pp.31-49. Nuttavuthisit, K. and Thgersen, J., 2017. The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of Business Ethics, 140(2), pp.323-337. Tomuschat, C., 2014. Human rights: between idealism and realism. OUP Oxford. Vitell, S.J. and Hunt, S.D., 2015. The general theory of marketing ethics: the consumer ethics and intentions issues. Handbook on ethics and marketing, pp.15-37.
Tuesday, December 3, 2019
Richard III Themes Essays - English People, Richard III Of England
Richard III Themes In the play, Richard the III, by William Shakespeare, the character Richard (Duke of Gloucester) is a very manipulative and deceiving person. Richard acts like this in order to fulfill his dream to become King. And since he is at the bottom of a long, long list to be King, he has a lot of people to deceive. But when he does manipulate people, such as his brothers, Lady Anne, and Buckingham, he does without mercy and conscience. Richard's brothers are one of the first people to be manipulated and he does it by making them think that one is trying to kill the other. From Richard's opening soliloquy from the beginning of the play he tells us: And if King Edward be as true and just As I am subtle, false and treacherous, This day should Clarence closely be mew'd up, About a prophecy, which says that 'G' Of Edward's heirs the murderer shall be.(I,I, ) And this is where King Edward the IV comes up with the assumption that their brother(George Duke Of Clarence) is going to murder him. So King Edward locks George up in the tower after Richard tells him about his false dream. Then Richard works his deceiving mind on George saying, "And whatsoever you will employ me in,/Were it to call King Edward's widow sister,/ I will perform it to enfranchise you." (I,I, ) And what Richard is saying if you want I will kill the King for you so that you can get revenge for this terrible act committed against you. And just like that the two brothers already hate each other. Richard is a very smart and deceptive man. But the real question should be whether he has the intelligence to win the love an affection of a women who has lost her father and husband to the hands of Richard. The funny thing is that Richard does accomplish this feat. Lady Anne, when we meet her in the beginning of Act I, Scene II, has a bitter hatred towards Richard. She even puts several curses on him such as, "If ever he have child, abortive be it,/Prodigious, and untimely brought to light,/Whose ugly and unnatural aspect/May fright the hopeful mother at the view,"(I,II, ). But her attitude soon changes as Richard weaves his web of deceit. Richard makes her believe that the reason why he murdered her husband and father was over her beauty. That he was committing the acts for her sake, "Your beauty was the cause of that effect;/Your beauty: which did haunt me in my sleep/To undertake the death of all the world,/So I might live one hour in your sweet bosom.", that it was her love that he was trying to win and all opposition would perish if they were in his way. And as soon as Richard said those words, Lady Anne starts to question her thoughts and mentality. And that is when it all goes down hill for her and by the end of the scene Lady Anne is wearing Richard's ring. Yet there is still one character that is essential to Richard's plans and that is Buckingham. Buckingham seems like a strong and intelligent man yet he can not comprehend the power behind Richard. For instance, Buckingham is thanking the Queen Margaret for not putting a curse on him but then Richard asked what did she say and Buckingham replies, "Nothing that I respect, my gracious Lord", and in saying that he has just disrespected Queen Margaret. Richard even goes so far in manipulating Buckingham, that Buckingham himself breaks his own curse by going against the Queen Elizabeth in which he said he would never do. He is also becoming Richard's right hand man even though Richard makes it look vice-versa. And just by manipulating these few people, he has turned bother against brother, turned a woman who hated him into his wife, and turned a man who was loyal to everyone to Richard's accomplice. Richard's power of deceit and manipulation is about a thousand times higher than anybody in "Richard the III", by William Shakespeare, which makes for a wild and interesting ride.
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